Starting up your own online store can be quite beneficial as you get t o brand your products in your own way which can be cost effective as well. Through an online store, one can avoid transaction fees and listing fees as well. The following factors will help a person make an online store.
- Gather what all you need
When starting an online store, make sure you have all the essential tools that are required. Pick out a company name, the products and services you want to sell and a whole list of the pricing. A domain name is required so that people can use that name to market their products. After that a web host is also needed, it is preferable to look for a web host that offers “cPanel” with fantastico scripts or ensim power tools.
A payment getaway is necessary so that people don’t keep mailing their checks to you. An online payment processor is required that will accept credit cards. A free shopping cart script can be used to for instance osCommerce and zen cart which are quite vital for most online stores. Usually many web hosts have an easy link to install osCommerce.
- Set up your website
Once the domain name has been registered and the web host is acquired, you can begin to set up pages about you, your products, a home page, just how a typical website is made. There can be a separate page regarding the shopping cart options and also pages on the company’s background, FAQ about the products and services and information about shipping as well.
- Install your shopping cart system
If fantastico or quickinstall is already there on the website cpanel then the shopping stall can in auto installed with the help of the tools. Through the use of ecommerce tools, click on the new installation option where you will discover the core shop features. The new installation area is where the installation folder is available, if you want your users to go directly to the shopping page leave this folder blank. Otherwise choose a directory name for the installation. Through this customized web pages will be made and will have a direct link to the shopping page.
- Find a niche
It is important to know what products you are going to sell on the online store. It is important to make sure that your market and products are different from the ones that already exist. Size up your competition, check with other online stores what they are selling so that you know what you will be competing against. Look for the places you want to market and advertise your products. Find products that are unique, for instance handcrafted products so that the originality of the product makes it more unique.
Try looking for something that is original as well as appealing to the market. Moreover try selling products that you have a passion for, for instance if you take an interest in basketball you can sell products related to them. Make sure you have a user friendly processing system so that customers know they are being appreciated rather than not being treated well.
- Test out your store by selling the products on a smaller scale
Before starting your online store it is advised to sell your products on a smaller scale, for instance before a person begins to sell his products on a larger scale he will try to sell his products in a flea market or take up a consignment. To avoid huge scale losses before selling products on your online store try selling them on craigslist or e-bay.
— Anurag Gupta (@author_anurag) 15 de junio de 2017