It’s no secret that selling clothing online is one business segment that is saturated. However, the good news is that the demand for people to wear fashionable clothing has not diminished one bit, as matter of fact it is not even close to full exploitation.
So an online clothing store is still a sensible business to consider for as long as you rack your brain on how you can set yourself a part from the crowd of apparel vendors.
One effective way to do that is branding. You want to be sure to launch your clothing brand with a robust brand strategy. Branding is more than a logo, it is the name that defines the very heartbeat of your business, it’s mission, mark of quality, it is the values and principles your business stands for.
The thing with branding contrary to what most people think, it cannot be seen but it can be felt. It is in a sense the ability of an online store to find the right mix between emotion, engagement and expectation.
This sums up the company mission and customer participation all wrapped up into one. It covers your web presence, communication and products; it is meshed in your product details, customer emails and shopping cart check out page. This is somewhat the distinction between the brands who get it and those who don’t
Great branding cannot be overstated, it is the most powerful currency a company can have. This can be your edge and competitive advantage that sets you apart from the rest.
If branding is done right every other goal for your enterprise will be surpassed. One of the top compelling factor that makes people buy a product is the story behind the product and an emotional connection that they feel with the brand.
A good example is the Nike’s top selling shoeline of air Jordans.
Because of the Michael Jordan’s numerous stories associated with each shoe release and the brand that is Nike, air Jordans to date are still the highest selling brand in the sneakers category of all time.
What is most astonishing is that this brand still continues to dominate the current market decades after Jordan stopped playing.
This the power of branding!
And yet so few brands invest early in their online branding strategy. Branding has become an afterthought of success as opposed to it’s rightful place as a pre-requisite for success
Here are some tips on how to make money selling clothes online whether you are just getting started or about to re-brand
- Serve your customers better
It is imperative to understand the paradigm of you online store should be dictated by the customer’s needs and wants. This sort of approach will set you on the path of success with your audience.
If you are not sure who your audience is, review you analytics for direction in helping you better understand your customer and their relation to your brand. This will help your channelling your focus and efforts in the direction that increases sales.
- Share your story
Human beings are more apt to remember and emotionally connect with a brand through story telling than any other medium.
Telling the story of your brand has such great power in connecting with your present and potential customers. It allows them a sneak peek into the often hidden life of your business. You must tell it in a way that builds trust.
Customers want to know you just as you want to know them.
- Champion change
Every brand is built on certain set of ideas and convictions. Customers need to know what values you stand for and how those value affect the way you do business e.g. being eco-friendly, what and why you do what you do in your cooperate social an community responsibility programs if you have any, I you don’t you should seriously consider having one.
These are the things that emotionally connect you brand with current and prospective customers subconsciously appealing to their buyer persona because this are issues they care about over and above you product being great.
Making money from your online clothing store goes beyond displaying your wares on a page. For you to resonate with buyers consistently you need to brand and let customers know your story and what your brand champions. You will be positively astounded at the results.
Here’s some of the most popular articles that you can check: Buying and Selling Online: Safety Tips When Meeting With Online Strangers Physically
— online business step (@business_steps) 19 de junio de 2017