There are far too many clichés out there stating that you will be successful as long as you are doing what you love.
You have to be smart about how you go about things, and you have to put in the work. Our industry is wide, vast and ever-burgeoning. I deeply believe that there is a big market for all soap and body care makers out there, but you really have to fine-tune your business in order to make waves in cyberspace. I would challenge all of you who have an Ecommerce website to see what you are currently doing, objectively look at your current rate of success, and then ask yourself, “Could I be doing better?”
If the answer to that is, “Yes, I could be doing better online,” then let’s take a look at a few things you can do quickly and easily to start selling your wares more consistently and with greater quantity.
- Is what you are currently offering online good enough?
I know you love what you make. We all do. It matters on a level that can’t really be comprehended in words. But do your potential customers love it as much as you and your family do? Alas, when you make the transition from joy-creation to commerce-production, you really have to put your objective, super-business hat on.
- Your customers are your livelihood. Treat them as such.
Your customers seek you out and purchase from you because they prefer to buy handmade, unique things that come directly from the hands of small business. Thus, be open and transparent with your customers and potential customers. Let them get to know you on a personal yet professional basis through great photos and a very genuine About page.
(additional reading: 3 Ways to Promote Your Online Jewelry Business with limited budgets)
- Your product photography is everything. EVERYTHING.
If you are not 110% satisfied with your current photography online, you have to improve it. You just have to. There are too many platforms online and through social media apps that don’t allow for photography mediocrity. We live in an online, visual world now.
- Simplify your menu.
Reduce the amount of products you sell, and in doing so, make them with impeccable quality and set up a system that is easily reproduced. Once your business starts growing, the time it takes to photograph/describe/title/edit etc. etc. every new product will be time you will not have.
- Price your products so that your business makes a profit.
When it comes to pricing, the hobby perspective usually doesn’t charge enough. Many folks do just a wee bit of market research and settle on a price for their bar of soap or jar of sugar scrub that usually undermines the blood, sweat and tears that went into making each one.
As crazy as this may sound, don’t even try to compete on price. The only reason to raising your prices is that your look, feel and overall branding scheme has to warrant the higher price. Step up your game if you have to get new packaging, a new designer and/or new product photography.
- This should go without saying, but get your own website.
It is relatively cheap to do, and it is of the utmost importance to be autonomous on the internet. Etsy is good, and you can bring in some revenue through it, but having your own URL is king in cyber town.
- Set goals.
It wouldn’t be a Benjamin blog post without mentioning goal-setting! You can’t hit a target you don’t have. If you don’t know what direction to take in your business and personal life (and how they intertwine), find someone to help you. Everyone needs a coach or a mentor every once in a while.
— DIAMOND-TEMPLATES (@TemplatePsd) 16 de junio de 2017